Tourism Snowy Mountains TSM is the regional tourism organisation RTO for the Snowy Mountains region. The region includes the entire Kosciuszko National Park and covers the Local Government Areas LGA of:
- Snowy River Shire Council
- Cooma-Monaro Shire Council
- Tumbarumba Shire Council
- Tumut Shire Council Shire
TSM Membership Benefits 2011-2012
Download a TSM Membership Prospectus
TSM OVERVIEW
TSM aims to unite the industry and stakeholders through effective leadership and achieve tourism economic growth by creating opportunities for the region as a whole. This is achieved by strong partnerships with key industry operators, regional and government stakeholders.
TSM provides tourism leadership to the region and its key roles are:
- Represent the whole of tourism industry.
- Develop cooperative partnerships to increase visitation to the snowy mountains.
- To work with Tourism NSW to deliver opportunities for operators.
- To motivate people to come to the Snowies as a destination.
- Work close with private enterprise, communities and all government agencies to enhance opportunities.
- Increase skills/capacity within the tourism sector.
TSM VISION
The Snowy Mountains will be the most rewarding experience for all stakeholders
To deliver on this vision TSM’S external focus is:
- Lift and maintain the profile of the Snowy Mountains Region with Federal, State and Local Governments and their agencies to ensure that the Snowy Mountains region is top of mind as tourism destination.
- Be a spokesperson for the Snowy Mountains Region on regional tourism issues.
- Identify and leverage funding opportunities as they arise for the benefit of the Snowy Mountains region.
The operational role is to:
- provide leadership and direction to the regional tourism industry.
- develop and encourage innovative activities including marketing campaigns that maintain brand awareness and encourage increased visitation.
- foster and encourage product development in the region advise, consult and partner with Federal and State Government Agencies, Local Government and major stakeholders to facilitate the growth and sustainability of the region’s tourism economy.
TSM Goals and Objectives Summary 2010 – 12
Organisation Structure
A full time Chief Executive Officer, Peter Sheppard is TSM’s main driver, reporting directly to the board and working with local industry, tourism managers, Tourism NSW and other key stakeholders to market the destination both domestically and internationally. TSM also employs a part time Administration Assistant and Project Officer.
TSM is managed by a 6 member, skills based board and 5 industry representatives. Present at Board meetings is a non voting observer representing Destination NSW and Trade and Investment NSW.
TSM Board Member Profiles
Director, Chair
David Sheldon
David has a background in print media and advertising. David is also a member of the Tumut Region Visitor Centre Board and Riverina Highlands Board.
David brings to the Board extensive marketing, media and small business experience. David’s background includes preparing and implementing marketing plans for Elm Cottage, Capricornia Newspapers and Weekend Coral Coaster.
Through the advertising company that he established, Media Tek Pty Ltd, David has worked with South Mole Island, Lindeman Island and Wanderers Paradise.
Director, Deputy Chair
Wayne Kirkpatrick
Director, Public Officer & Secretary
Nick Elliott
Nick has been involved in regional tourism for many years . A former graduate of Colorado Mountain College in resort marketing and operations and is a 4th generation resident of the Snowy Mountains with experience in Australian and American ski fields.
Nick is the director of Total Destination Marketing Pty Ltd, member of the Kosciuszko Alpine Way Steering Committee, member of the Jindabyne Central School Council and a former executive member of NSW AHA Board.
Director, Treasurer
Janette Raedel
Janette is currently Manager of Discovery Holiday Parks – Jindabyne and has over 25 years experience in Small Business and Caravan Park Management, including a senior role in one of Australia’s largest Caravan Resorts, a semi-government organisation. During this time Janette has been actively involved with numerous Tourism Industry Associations such as Top Tourists Parks of Australia, BIG4, CCIA, CRVA & Caravan Parks Association of SA.
Director
Nick Kennedy
Nick will bring extensive experience and skills to the board having held a senior corporate role with TourAust Corporation for 14 years that has Constellation Group of hotels and resorts and an extensive sales and marketing background.
He is now director and owner of Guthega Alpine Hotel so brings both expertise and local knowledge to the role.
Director
Jonathan Kobus
Jonathan is currently the Manager of the Product and Industry Development team at Australian Capital Tourism. He joined Australian Capital Tourism in 2003 and has spent the last 7 years working on a range of development and marketing initiatives for the ACT and surrounding region.
Jonathan is Australian Capital Tourism’s lead point of contact for all industry associations in the ACT and works closely with the local industry in the development and facilitation of partnership opportunities to increase visitation to the region. Jonathan also sits on the Capital Country Tourism Development Board, the National Landscapes Steering Committee and has also worked on the Sydney Melbourne Touring strategy.
Prior to joining Australian Capital Tourism, Jonathan worked in eco tourism development in Southern Africa and as a Business Analyst for EDS Australia in Adelaide.
Tourism Snowy Mountains Staff
Chief Executive Officer
Peter Sheppard
Peter has a background in business, tourism marketing and international event development. With over 25 years in senior management roles within major attractions, international events, destinations, media networks, listed entities and marketing agencies. From concept creation, master planning, project implementation to operational management, Peter has earned a eputation for both creative and commercial outcomes.
Previous roles have included Executive Director of Melbourne’s $100 million Southern Star observation wheel development, General Manager, Queensland Events Corporation, Sales and Marketing Director, Dreamworld, Chief Executive and Deputy Commissioner, Queensland Pavilion at World Expo 88, Executive Director, Star Broadcasting Network, Marketing Advisor to Queensland Government and CEO, Black Ink Y&R.
His credits also include establishment of Gold Coast Indy Grand Prix and Committee of Brisbane, development of Visit Malaysia Year 2007 event program, launch of Melbourne Docklands precinct and creation of iconic international tourism campaigns including: “Queensland: Beautiful One Day – Perfect The Next”.
Administration Assistant Carmen Phillips
Auditor Powe Partners, Engadine NSW
Contact Us
02 6457 2751
tsm@snowymountains.com.au
PO Box 663
Jindabyne NSW 2627
